Morgan Horton
Advertising and Public Relations
PLANS & BRIEFS
Written for an upcoming drone conference at the College of Journalism
Excerpt of a project to rebrand Schwinn bicycles
One page from an engagement plan to boost social media for the Lied Center for Performing Arts
Written for an upcoming drone conference at the College of Journalism
Training my left brain and embracing strategy.
I've been in constant rehearsal to orchestrate the perfect harmony between the left and right sides of my brain. With creative concepting, writing, photography and social media, I engage the right side and believe that no idea is impossible. Through my inherent leadership qualities, love for to-do lists and agendas and goal-oriented planning, I've been training the left side of my brain. Here are some samples of my brain's teamwork through production of press releases, engagement plans and creative briefs.