Morgan Horton

Marketing and Public Relations Intern for Jennifer Regan Bride (August 2014-December 2014)

• Promoted luxury brand to an international audience

• Curated and created content for various social media platforms

• Wrote blog content and otherwise helped to shape the brand's online personality

• Utilized photography and videography skills to create online promotional content

• Styled and shot behind-the-scenes content at photoshoots for new collections and creative collaborations

• Created collection campaign video and designed advertisements

• Compiled media contacts to better connect the company within the industry and establish a presence

 

Social Media Marketing Intern for the Lied Center for Performing Arts (Summer 2014)

• Constructed engagement plans and objectives for future digital marketing

• Responsible for maximizing the social media presence across various platforms by creating daily content

• Aided in the building of a multi-dimensional campaign across several media platforms to promote the band OK Go's future concert series toward the university student demographic

• Promoted upcoming show season at New Student Enrollment for the university while interacting and building relationships with incoming freshmen

 

Copywriter for Jacht Ad Lab (January 2014-May 2014)

• Wrote content for a range of clients from a sporting good manufacturer to the university's College of Journalism

• Established brand guides, rebranded client images, produced social media contents, wrote script for promotional videos

• Worked for two to four clients at a time on various deliverables to set tone of company brand and/or campaign

• Worked on small teams of 4-7 students as both the Account Executive and a member of the creative team

 

President for University of Nebraska-Lincoln Advertising Club (May 2013-May 2014)

• Led a group of 60+ pre-professionals to create industry contacts, grow advertising skills and build portfolios and resumes

• Coordinated events from national agency visits to local "Advertising Camps", biweekly meetings and workshops with local professionals

• Cultivated passion for advertising while building skills and putting members in contact with industry professionals

• Led an executive board of six officers to delegate tasks to keep future events on schedule and properly prepared for

• Retained the largest percentage of members, visited a greater amount of agencies and coordinated the furthest agency trip in five years

• Doubled previous year's club income by involving the group in projects such as a university social media campaign and promotional work for an upcoming event at the premier event arena in Lincoln

• Served as a representative of the advertising program at UNL to meet with various candidates for the dean position at the College of Journalism. Participated in informal interviews to speak of the needs of the program and what goals we have for the future of the college

 

Advertising and Public Relations Intern for ThePinkStore.com (online retailer) (July 2012-February 2013)

• Built a brand image for a start-up online retailer

• Promoted company by posting on blog once a week, generating content for social media and creating campaigns to grow online presence

• Helped to create a company mission and brand from the ground up for the brand new company

• Worked on a small team of interns to deliver content and take on sales-like positions for trade shows and events

 

Philanthropy Coordinator for Kappa Alpha Theta Fraternity (Spring 2013)

• Coordinated a campus-wide fashion show to benefit CASA in Lancaster County by orchestrating 60 models, 12 food vendors, 15 clothing boutiques and over 400 attendees

• Established a relationship between the local businesses and the fraternity to facilitate positive interactions

• Led social media, video and traditional marketing strategy to promote show

• Double donation sum from previous year

 

Undergraduate Research Assistant for University of Nebraska Public Policy Center (October 2011-May 2014)

• Handled multiple grant-funded projects with administrative support as well as design work, event planning and social media managing

• Coordinated travel plans and saw events through from planning to execution to review for conferences with over 1,000 attendees

• Created brochures, flyers and banners for different projects and conferences, oftentimes designing and editing multiple deliverables at once