Morgan Horton
Advertising and Public Relations
SOCIAL MEDIA WORK
One social media strategy was to show the delicate work and careful beading that went into each gown care of Jennifer.
After shooting the new collection, we built suspense for the launch by posting behind-the-scenes content I shot at the photoshoot.
A quick design project to redesign the Facebook cover for the brand page. Simple, clean and high-end.
One social media strategy was to show the delicate work and careful beading that went into each gown care of Jennifer.
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Jennifer Regan Bride
My primary responsibility as the Marketing and Public Relations intern at Jennifer Regan Bride was creating and managing the daily content on a variety of social platforms. Instagram was the primary focus, as our followers wanted to see the aesthetic of the brand and to see our gowns come to life. While I worked as an intern, the Instagram following blossomed from just over 100 followers to nearing 1000. All photos are my own photography, unless indicated.
The 25th anniversary of the Lied Center brough promotional merchandise that was up for grabs in the weekly trivia contest. Here's a flat lay I arranged to show off the crisp new season branding.
The Lied Center hosted numerous workshops and master classes for students and lovers of art. This post aligns with the brand positioning of a center for the arts.
For a visual audience, we worked on boosting the Pinterest content to connect with our followers and other art-minded pages.
The 25th anniversary of the Lied Center brough promotional merchandise that was up for grabs in the weekly trivia contest. Here's a flat lay I arranged to show off the crisp new season branding.
Lied Center for Performing Arts
Prepping social media for my internship at the Lied Center was a challenge because of the short length of my internship. Knowing it would be half of the typical time, I had to prepare content for two months after my departure whilst keeping all platforms updated and developing a promotional strategy for the OK Go student concerts and working other promotional marketing events. The social media focused on shows featured at the center both in the past and to come as well as promoting the 25th anniversary season at the Lied.
This was the first of a social media campaign running to feature the members of the student-run advertising agency, Jacht Ad Lab.
These photos had a hyperlink to blog posts by Jacht members on a variety of topics: advertising tips, personal testimonies and narratives.
The tagline of the recruitment campaign I wrote copy for. We were working to capture the benefits of joining Jacht and to demonstrate the bridge between education and employment it provides. Real talent. Real clients. Real life.
This was the first of a social media campaign running to feature the members of the student-run advertising agency, Jacht Ad Lab.
Jacht Ad Lab
As a copywriter for the student-run advertising agency, Jacht Ad Lab, I worked on as many as six clients at one time, producing a variety of materials for a diverse clientele. My role transformed as I developed and internal campaign that helped create brand awareness within the university, edited brand guides and became an Account Executive for a new project. These photos showcase the creativity within the chalkboard campaign that provided content for our social media accounts throughout the year, as well as samples of other social media work.